About Aveda

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda we strive to set an example for environmental leadership and responsibility not just in the world of beauty, but around the world.


For more than 32 years Aveda has continued to be a leader in the beauty industry because of its creativity, ingenuity, technical achievement and commitment to environmental responsibility and sustainable ingredient sourcing.


Committed to sustainably sourcing pure plant and mineral ingredients from around the world, while encouraging and supporting economic independence for its growers.

Committed to continually sourcing and using naturally derived, “green ingredients” from non-petroleum based plant and mineral sources.

Committed to being the beauty industries largest purchaser of organic ingredients.

  • currently 90% of all essential oils used are certified organic or biodynamic sourced.
  • currently 89% of all herbal ingredients used are organically sourced.

Committed to using an all natural, plant based preservative system, eliminating the use of ingredients like parabens in all of its products.

Packaging and Manufacturing

First beauty company to manufacture its products using 100% certified wind power.

Currently all packaging contains a minimum of 80% post consumer recycled (PCR) content.

Giving Back

Since 1990 Aveda has given over 20 million dollars to its Earth Month Charity Partners in order to continuously support the responsible care of the environment.